Cheers To The New & Exciting Beverage Trends

In 2019, total US alcoholic beverage sales were over $250 billion — Non-alcoholic beverages reached $919 billion


The Changing World Of Drinks

  • Sales of soda drinks in the US have been declining for over a decade

    • Governments around the world have introduced taxes on sugary drinks in an effort to discourage consumption

    • Top soda maker PepsiCo has noticed the trend and acquired multiple functional water brands, including SodaStream and KeVita


The beverage market is experiencing rapid growth and innovation, with the following 5 categories especially high in consumer popularity


Functional Waters

  • By 2025, the global functional water market is expected to reach $18.24 billion

  • Consumers are turning away from sugary drinks and choosing functional waters —  still or sparkling, herb-infused waters

    • Common additives include vitamins, acids, minerals, herbs, fruits, and vegetables

  • Drivers of growth

    • Shift toward products infused with healthy and weight loss-friendly ingredients 

    • Convenience and positive effects on human nutrition

    • Popularity among the working class and millennial populations

  • Restraints

    • Fluctuations in cost

    • Increasing customer bargaining power due to availability of lower-priced substitutes and low switching costs


Consumer preference for organic food is creating interest in organic beverages


Organic Beverages

  • By 2027, the global organic beverages market is expected to reach $32.78 billion

  • Brands are crafting organic drinks to help customers address specific wellness goals

  • Drivers of growth

    • Awareness of health benefits associated organic products

    • Demand for sugar-free caffeine-free beverages

    • Consumer preference for naturally flavored products


Coffee fuels the modern world, and demand for the natural energy drink will only increase


Variety Of Coffee Formats

  • By 2027, the global ready-to-drink (RTD) tea and coffee market is expected to reach $133.9 billion

  • Consumers can buy RTD coffee in cartons, cans, and bottles

  • Drivers of growth

    • Rising awareness of healthy habits

    • Demand for low-sugar and sugar-free alternatives

    • Innovative new products

    • COVID-19 lockdowns shifted demand toward at-home coffee


Health-conscious consumers looking for a caffeine-free energy boost are choosing herbal teas


Tea Is The New Coffee

  • By 2027, the global tea market is expected to reach $68.95 billion

  • Cold brews, nitro offerings, functional add-ins, and plant-based milk blends are revamping the cold tea category

  • Drivers of growth:

    • Growing preference for herbal and highly oxidized tea

    • Increasing awareness of healthy lifestyle habits


Consumers are trying alcoholic beverages featuring new and interesting flavors


Innovative Alcohol Flavors

  • By 2027, the global RTD alcoholic beverages market is expected to reach $19.46 billion

  • Brands are offering good-for-you ingredients and flavors in the RTD alcoholic beverage market — including apple, tropical fruits, citrus fruits, and berries

  • Drivers of growth

    • Preference for low- and no- alcohol content drinks

    • Awareness of effects of excessive alcohol consumption

    • Wide availability in market and range of flavors

  • The Growth Of Mocktails

    • Alcohol-free mixed drinks are growing in popularity

      • Younger generations are less likely to drink alcohol regularly

      • Consumers are focused on healthier options

      • Many still want luxurious, complex flavors found in mixed drinks

      • Families want a special drink to celebrate with their children

    • Mocktails aren’t just for pregnant women

      • “There’s a huge contingent of non-drinkers, people who don’t drink but still want to partake in the bar scene. It’s about the experience. The look, the feel, the heft of the glass. It’s important.” — Steve Corman, co-owner of Vena’s Fizz House in Portland, Main


Beverage brands looking to expand into new markets would be wise to consider current trends and pursue opportunities that are right for their customer domain name is for sale, exclusively available with brokerage, represented by Mark Ghoriafi.

Please contact Mark directly to discuss further:

  • WhatsApp: +1 305-767-2666


Sources: domain name is for sale, exclusively available with brokerage, represented by Mark Ghoriafi.

Please contact Mark directly to discuss further:

  • WhatsApp: +1 305-767-2666

The non-alcoholic beverage market is booming!
It's time for the rise of several key markets
::droplet: Functional Waters ($18.24 billion by 2025)
:mate_drink: Organic Beverages ($32.78 billion by 2027)
:coffee: Variety of Coffee Formats ($133.9 billion by 2027)
:tea: Teas ($68.95 billion by 2027)
:cocktail: Innovative Alcohol Flavors ($19.46 billion by 2027)
:tropical_drink: Introducing - the growth of the Mocktail!

Learn more in the infographic below: