Cheers To The New & Exciting Beverage Trends
In 2019, total US alcoholic beverage sales were over $250 billion — Non-alcoholic beverages reached $919 billion
The Changing World Of Drinks
Sales of soda drinks in the US have been declining for over a decade
Governments around the world have introduced taxes on sugary drinks in an effort to discourage consumption
Top soda maker PepsiCo has noticed the trend and acquired multiple functional water brands, including SodaStream and KeVita
The beverage market is experiencing rapid growth and innovation, with the following 5 categories especially high in consumer popularity
Functional Waters
By 2025, the global functional water market is expected to reach $18.24 billion
Consumers are turning away from sugary drinks and choosing functional waters — still or sparkling, herb-infused waters
Common additives include vitamins, acids, minerals, herbs, fruits, and vegetables
Drivers of growth
Shift toward products infused with healthy and weight loss-friendly ingredients
Convenience and positive effects on human nutrition
Popularity among the working class and millennial populations
Restraints
Fluctuations in cost
Increasing customer bargaining power due to availability of lower-priced substitutes and low switching costs
Consumer preference for organic food is creating interest in organic beverages
Organic Beverages
By 2027, the global organic beverages market is expected to reach $32.78 billion
Brands are crafting organic drinks to help customers address specific wellness goals
Drivers of growth
Awareness of health benefits associated organic products
Demand for sugar-free caffeine-free beverages
Consumer preference for naturally flavored products
Coffee fuels the modern world, and demand for the natural energy drink will only increase
Variety Of Coffee Formats
By 2027, the global ready-to-drink (RTD) tea and coffee market is expected to reach $133.9 billion
Consumers can buy RTD coffee in cartons, cans, and bottles
Drivers of growth
Rising awareness of healthy habits
Demand for low-sugar and sugar-free alternatives
Innovative new products
COVID-19 lockdowns shifted demand toward at-home coffee
Health-conscious consumers looking for a caffeine-free energy boost are choosing herbal teas
Tea Is The New Coffee
By 2027, the global tea market is expected to reach $68.95 billion
Cold brews, nitro offerings, functional add-ins, and plant-based milk blends are revamping the cold tea category
Drivers of growth:
Growing preference for herbal and highly oxidized tea
Increasing awareness of healthy lifestyle habits
Consumers are trying alcoholic beverages featuring new and interesting flavors
Innovative Alcohol Flavors
By 2027, the global RTD alcoholic beverages market is expected to reach $19.46 billion
Brands are offering good-for-you ingredients and flavors in the RTD alcoholic beverage market — including apple, tropical fruits, citrus fruits, and berries
Drivers of growth
Preference for low- and no- alcohol content drinks
Awareness of effects of excessive alcohol consumption
Wide availability in market and range of flavors
The Growth Of Mocktails
Alcohol-free mixed drinks are growing in popularity
Younger generations are less likely to drink alcohol regularly
Consumers are focused on healthier options
Many still want luxurious, complex flavors found in mixed drinks
Families want a special drink to celebrate with their children
Mocktails aren’t just for pregnant women
“There’s a huge contingent of non-drinkers, people who don’t drink but still want to partake in the bar scene. It’s about the experience. The look, the feel, the heft of the glass. It’s important.” — Steve Corman, co-owner of Vena’s Fizz House in Portland, Main
Beverage brands looking to expand into new markets would be wise to consider current trends and pursue opportunities that are right for their customer
Mocktail.com domain name is for sale, exclusively available with Sedo.com brokerage, represented by Mark Ghoriafi.
Please contact Mark directly to discuss further:
- Mark.Ghoriafi@Sedo.com
- WhatsApp: +1 305-767-2666
Sources
Mocktail.com domain name is for sale, exclusively available with Sedo.com brokerage, represented by Mark Ghoriafi.
Please contact Mark directly to discuss further:
- Mark.Ghoriafi@Sedo.com
- WhatsApp: +1 305-767-2666
The non-alcoholic beverage market is booming!
It's time for the rise of several key markets
:
Functional Waters ($18.24 billion by 2025)
Organic Beverages ($32.78 billion by 2027)
Variety of Coffee Formats ($133.9 billion by 2027)
Teas ($68.95 billion by 2027)
Innovative Alcohol Flavors ($19.46 billion by 2027)
Introducing - the growth of the Mocktail!
Learn more in the infographic below:
